Have you ever wondered how mega-corporations manage their social media initiatives? Keep reading for a fascinating inside look at Intel Corporation’s sophisticated social media initiatives.
I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.
For the last two years, Ekaterina has been part of Intel’s Social Media Center of Excellence. In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and monitoring. Ekaterina manages Intel’s Facebook page.
During this interview, you’ll gain insight into how large corporations manage their social media activities and discover some of the innovative ways that Intel is using Facebook.
Mike: Let’s talk about Intel’s Facebook page. You have more than 115,000 fans on your page. Would you share whom you’re targeting and how Intel is using Facebook?
Ekaterina: We created a Facebook page to provide a place for folks to talk about technology and, of course, Intel products. The people that were immediately interested in dialoguing with us were the tech-setters—the ones building their own systems. These were tech “geeks” in the best sense of the word.
Most of our growth is organic. In the beginning, it was about 3% to 4% a month. Then we decided to get more serious about engaging, posting more interesting content, answering questions and just posting more often.
